Universitas Yos SoedarsoJurnal Ilmiah
☰
Sampul Yos Soedarso Economic Journal Yos Soedarso Economic JournalVol. 4 No. 2 (2022) · e-ISSN 2684-9720

ARTIKEL PENELITIAN · Vol. 4 No. 2 (2022)

Pengaruh Kemampuan (Ability), Kebaikan Hati (Benevolence), Integritas (Integrity) Terhadap Partisipasi Pelanggan E-Commerce (Studi Pada Pelanggan E-Commerce di Surabaya)

  • Hendro Rumpoko1 ✉
  • Epriliana Candra Dewi2
  1. Fakultas Ekonomi Universitas Yos Soedarso Surabaya
  2. Program Studi Manajemen Fakultas Ekonomi; Universitas Yos Soedarso
Unduh PDF

Abstrak

Transactions through e-commerce have a high potential risk. Therefore, the vendor's ability, benevolence, and vendor integrity are key factors in e-commerce. Surabaya as a developing city and only in the last five years has adopted e-commerce, of course it has some differences from developed regions which have been practicing it for a long time. These differences at least concern regulatory issues, legal instruments, and consumer behavior. In connection with the relatively new practice of e-commerce in Surabaya, an interesting phenomenon to study is the extent to which vendors' ability, benevolence and integrity towards e-commerce vendors and how they affect the level of customer participation. in e-commerce. The aims of this study were (1) to analyze the effect of the vendor's ability, benevolence, and integrity variables on e-commerce customers in Surabaya; (2) analyzing the effect of the vendor's ability, benevolence, and integrity variables on the level of participation of e-commerce customers in Surabaya; and (3) analyzing the effect of) on the level of participation of e-commerce customers in Surabaya. This research was conducted by taking a sample of e-commerce users in Surabaya. The main instrument for data collection was a questionnaire and was measured by a Likert scale. Questionnaires were sent to respondents via a mailing list. The number of respondents in this study were 152 respondents. The data analysis method used is the Structural Equation Model (SEM). Of the three predictor variables that affect vendor ability, benevolence, and integrity, it turns out that only vendor integrity has a positive and significant influence. Meanwhile, the predictor variables that influence customer participation in e-commerce, namely vendor ability, benevolence, and integrity, are only vendor integrity variables that have a positive and significant influence. Thus, vendor integrity is a very important variable in influencing e-commerce customer participation in Surabaya.

Kata kunci: E-Commerce; participation; Ability; Benevolence; integrity

Referensi

  1. Wijayanto, A. (2019). Pengaruh Variabel Bauran Pemasaran Terhadap Keputusan Konsumen Membeli Pasta Gigi Pepsodent PT. Unilever Indonesia, TBK. Makro: Jurnal Manajemen Dan Kewirausahaan, 4(1), 83-94. Wijayanto, A., & Armadani, S. P. (2020). FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN PERUMAHAN TIPE CLUSTER DI KOTA SIDOARJO. Yos Soedarso Economic Journal (YEJ), 2(2), 66-72. Budiyanto, A. P. S., & Rusdiyanto, W. H. (2021). The Capital Adequacy Ratio And The Loan To Deposit Ratio Influence On The Price Of Banking Companies: Evidence From Indonesia. Multicultural Education, 7(6). Wijayanto, A., Winarni, E., & Mahmudah, D. S. (2021). Pengaruh Penerapan Akuntansi Lingkungan. Yos Soedarso Economics Journal, 3(1), 99-136. Rumpoko, H., & Sidik, A. R. (2019). Pengaruh Iklim Organisasi Terhadap Komitmen Karyawan Pada PT. Insan Krida Utama. Yos Soedarso Economic Journal (YEJ), 1(1), 29-33. Rumpoko, H., & Larasati, K. P. (2020). Hubungan Brand Equity Terhadap Keputusan Membeli Produk Pada Mahasiswa Universitas Yos Soedarso (Uniyos). Yos Soedarso Economic Journal (YEJ), 2(1), 48-54. Rumpoko, H., & Darory, I. (2021). Eksistensi Lembaga Keuangan Mikro dan Implikasinya Terhadap Sosial Ekonomi Masyarakat Dalam Perspektif Ekonomi Islam (Studi pada LKM Citra Abadi Desa Sidojangkung Kecamatan Menganti Kabupaten Gresik). Yos Soedarso Economic Journal (YEJ), 3(2), 19-30. Budiyanto, E., Airlangga, I. B., & Mahsun, A. (2019). PENGARUH E-SERVICE QUALITY DAN BRAND IMAGE TERHADAP KEPUASAN KONSUMEN. Yos Soedarso Economic Journal (YEJ), 1(2), 37-47. Budiyanto, E., & Indriyani, N. D. (2020). Analisis Perilaku Konsumen Dalam Pembelian Produk Pada Toko Roti di Surabaya. Yos Soedarso Economic Journal (YEJ), 2(3), 56-62. Budiyanto, E., & Batmanlussy, D. A. (2021). Pengaruh Pelayanan dan Prosedur Perbankan Terhadap Keputusan Nasabah Dalam Mengambil Kredit Pada BPR Hasil Jaya Sentosa Surabaya. Yos Soedarso Economic Journal (YEJ), 3(2), 31-48. Budiyanto, E. (2022). THE INFLUENCE OF LIQUIDITY, INTEREST RATE, AND COMPANY VALUE ON PT GUDANG GARAM TBK'S STOCK PRICE, 2011-2019. Jurnal Penelitian Ilmu Manajemen, 7(2), 210-216. Winarni, E., & Jamianto, N. (2019). PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK JASA PADA VILLA XYZ MALANG. Yos Soedarso Economic Journal (YEJ), 1(1), 12-19. Winarni, E., & Alfian, M. S. (2020). Faktor-Faktor yang Mempengaruhi Frekuensi Kunjungan Wisatawan ke Objek Wisata Pantai Kenjeran Lama Surabaya. Yos Soedarso Economic Journal (YEJ), 2(2), 59-65. Winarni, E., & Mahsun, A. (2021). Faktor-Faktor yang Mempengaruhi Keberhasilan Usaha Mikro Kecil Berbasis Ekonomi Kreatif di Kota Sidoarjo. Yos Soedarso Economic Journal (YEJ), 3(3), 51-66. Alamsyah, E. B., & Rochmatulaili, E. (2019). PELUANG BISNIS KATERING PADA WISATA RELIGI WALI 5. Yos Soedarso Economic Journal (YEJ), 1(2), 10-14. Alamsyah, E. B. (2020). Smart Power Dalam Pemasaran Relasional. Yos Soedarso Economic Journal (YEJ), 2(1), 10-18. Prasetyo, D. W., & Alamsyah, E. B. (2020). ANALISIS KELAYAKAN PENGEMBANGAN USAHA RUMAH MAKAN MBOK SEMAH MEGALUH –JOMBANG. Yos Soedarso Economic Journal (YEJ), 2(3), 17-24. Prabowo, B., Rochmatulaili, E., Alamsyah, E. B., & Iradawaty, S. N. (2021). CORPORATE LIQUIDITY IS INFLUENCED BY THE COMPANY'S FINANCIAL PERFORMANCE: EVIDENCE FROM INDONESIA. NVEO-NATURAL VOLATILES & ESSENTIAL OILS Journal| NVEO, 9786-9797. Alamsyah, E. B., & Arinsa, Y. C. (2021). PENGARUH INFLASI TERHADAP KESTABILAN DAN EKSISTENSI USAHA EKONOMI MIKRO. Yos Soedarso Economic Journal (YEJ), 3(1), 53-74. Airlangga, I. B., & Mardiana, U. (2020). PENGARUH MOTIVASI INVESTASI DAN PENGETAHUAN INVESTASI TERHADAP MINAT INVESTASI DI PASAR MODAL PADA MAHASISWA FE UNIYOS. Yos Soedarso Economic Journal (YEJ), 2(3), 70-77. Airlangga, I. B., Jamianto, J., & Mahsun, A. (2020). PENGARUH HARGA, KUALITAS PRODUK, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SERABI BANDUNG “PELANGI” DI MOJOKERTO. Yos Soedarso Economic Journal (YEJ), 2(2), 73-82. Airlangga, I. B., & Reynaldy, S. (2021). Pengaruh

Cara mengutip

Rumpoko, H., & Epriliana Candra Dewi (2022). Pengaruh Kemampuan (Ability), Kebaikan Hati (Benevolence), Integritas (Integrity) Terhadap Partisipasi Pelanggan E-Commerce (Studi Pada Pelanggan E-Commerce di Surabaya). Yos Soedarso Economic Journal, 4(2), 84-106.