2026-11-09T21:58:58Zhttps://jurnal.yossoedarso.ac.id/oai

oai:peervie.com:article/01a1bfdd-a42d-738c-ae2e-d8e10b1eff392026-11-09T10:32:16Zyej

Pengaruh Manajemen Pemasaran dan Hasil Tambak Terhadap Peningkatan Penjualan di Desa Gisik Cemandi Kecamatan Sedati SidoarjoNur Iradawati, SofiahEny SulistyowatiRizka Novianty Hanindamarketing managementpond yieldssales improvementThis research is entitled The Influence of Management and Marketing on Sales Increase in Gisik Cemandi Village, Sedati District, Sidoarjo. The population in this study consists of residents of Gisik Cemandi Village who have businesses or engage in aquaculture, totaling 25 people. In this study, the author uses SPSS (Statistical Package for the Social Sciences) software to manage the data. This study aims to analyze the influence of marketing management on the increase in aquaculture sales. Through a quantitative approach, data were collected from respondents consisting of residents of Gisik Cemandi Village who have aquaculture businesses, totaling 25 people. The results of the study indicate that effective marketing management has a positive effect on sales growth. The number of fish species cultivated in the ponds also influences the increase in sales. Specific factors in marketing management, such as innovative product strategies and effective promotion, have been proven significant in increasing sales.Fakultas Ekonomi Universitas Yos Soedarso2026-08-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfhttps://jurnal.yossoedarso.ac.id/j/yej/article/01a1bfdd-a42d-738c-ae2e-d8e10b1eff39Yos Soedarso Economic Journal; Vol. 8 No. 2 (2026); 1-132684-9720enghttps://jurnal.yossoedarso.ac.id/j/yej/article/01a1bfdd-a42d-738c-ae2e-d8e10b1eff39/pdfhttps://creativecommons.org/licenses/by/4.0/